All the benefits of wood-effect porcelain stoneware
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All the benefits of wood-effect porcelain stoneware

Wood-effect porcelain stoneware, combining performance with authentic beauty

Wood-effect porcelain stoneware is the most popular solution for people who want to combine the natural elegance of wood, durability and performance, guaranteed by a state-of-the-art technical material like porcelain stoneware.

Thanks to its many aesthetic and functional qualities, wood-effect stoneware is now the material of choice for warm, inviting interiors in both domestic and public contexts.

All the benefits of wood-effect stoneware

Resistence and durability

Wood-effect porcelain stoneware has impressive resistance to impacts, wear, scratches and damp, making it perfect even in rooms like the bathroom and kitchen, outdoors, in commercial premises and in places with heavy foot traffic.
In fact, unlike natural wood it maintains its beauty unchanged over time.

Easy and always perfect

It doesn’t require the specific treatments or maintenance necessary with real wood parquet.
It doesn’t scratch, swell or fade and is easily cleaned with water and ordinary detergents.
So it’s perfect for anyone wishing to create natural-looking floors, boiserie panels or whole walls without having to spend time caring for them.

Sustainability and innovation

Apart from its excellent performance, wood-effect porcelain stoneware is sustainable. Its production processes are low-impact, recycled materials are used and no trees are felled. Last but not least.

Stoneware is decidedly more affordable than natural wood, in spite of its exquisite design.

So with its perfect blend of style and convenience, it’s an smart choice for anyone wishing to bring the warmth and beauty of wood into interiors without sacrificing performance and easy care.

The state-of-the-art in wood-effect stoneware

The new products presented at Cersaie 2024 include a wood redolent with the fragrances of resins and forests.

It’s Plein Air, a project with an extremely natural, simple character but with beautifully styled details, thanks to the true touch technology. A wood perfectly reproduced in terms of patterning, texture and colour, which gives the impression of living in close contact with Nature.

In fact, Plein Air stoneware conveys all the vitality of wood and delicious tactile sensations in a scored, perfectly imperfect plank tile that’s both extremely natural-looking and incredible tough.