Welcome to Colorland! This is FAP Ceramiche’s claim for the upcoming Cersaie at the Bologna Trade Show. It is a promise of colour, nature and textures through the pursuit of mix and match décor.
Preview Cersaie 2023
A preview of Cersaie 2023 with Norberto Marzani, Marketing Manager of FAP Ceramiche.
Minor spoiler!
“The colour Mint will be presented in a solid matt finish, accompanied by a matching small glossy brick. It will be found in tropical-themed decorations, very large surfaces depicting a forest and glossy onyx surfaces. All these references will be seamlessly unified by colour.” “It’s fascinating to see how colour can become different things depending on the material on which it is applied, on the designs and the reflections. Our aim is to demonstrate how references that were once distant from one another can come together, becoming cohesive, coordinated and usable together through the colour that unites them.”
«Colorland is a journey into the world through colours. It offers the opportunity to create indoor landscapes.».
Can you give us a preview of the concept and inspiration behind each new product without revealing its name?
“The concept of the first collection is an energetic explosion of colour, presenting a wide range of shades and strokes of colour that can be applied to walls and coordinated with the floors.”
“Then there are the very large wall tiles in soft colours, showcasing a refined and contemporary style.”
“Polished onyx that expresses elegance and modernity: very important and precious references that are always infused with a contemporary flair.”
“The ceramic reproduction of a stylish stone that is incredibly accurate, both visually and tactilely.”
What impact do you expect Colorland to have at Cersaie 2023?
“I anticipate that it will inspire a feeling of optimism, zest for life and joy in those who enter these environments and those who visit us… I sincerely hope that our offering resonates positively with everyone, reigniting the desire to move forward, to adapt, innovate and renew.”