Choosing tiles for your home.
Choosing tiles for your home is obviously not just a matter of style and aesthetics.
Stoneware and wall tiles offer excellent performance, comfort and practicality. They do not alter, they are fire resistant, do not give off toxic substances or fumes, are easy to lay and clean and prevent the proliferation of fungi and bacteria.
Choosing stoneware and wall tiles means choosing the excellence of the raw material and the style of Italian manufacturing.
Choosing FAP means choosing a unique and distinctive design, material and colour, matt and glossy contrasts that never get old.
So this is how it is… a tile is forever.
* Credits. The original tagline “A diamond is forever!” was launched in 1947 by De Beers, a leading brand in the polished diamond market.
The claim was coined by Frances Gerety, a young copywriter at N. W. Ayer & Sons of New York, one of the most important advertising agencies in the world, founded in 1869 and active until 2001.
It was recognised by the Advertising Age magazine as the greatest advertising slogan of the 20th century.