We’re continually amazed each time we observe little tests, new colours, newly arrived grits…and every time we realise that the manual work of the craftsman is not too far removed from the FAP manufacturing process.
An in-depth exploration of each individual collection is like a journey, and it’s a journey that has inspired one of the latest collections.
Norberto Marzani tells us how Summer originated.
We started designing Summer in March 2020, when for the first time in our lives we found ourselves having to stay at home. It’s not something we were used to, and we’re still not, unfortunately, so we felt completely disorientated. At that time, what we wanted most was to get out, to escape from the cell we found ourselves imprisoned in virtually overnight. This is where the idea of a journey came from.
We thought: “We’re being told that no-one can come to Italy, and that we can’t go anywhere…Okay, then we’ll give our clients – both at home and abroad – an idea of what Italy is and the sensations it transmits”. We’re fortunate enough to travel a lot for work, since FAP products are sold worldwide, 30% in Italy and 70% internationally; so we’re aware of the high regard Italy is held in. It’s one of the best-loved countries in the world, so we thought we’d take a slice of Italy all around the globe, to satisfy the desires of our customers.
The collection headline refers to an Italian summer, because we wanted to go on a journey, and to create a product able to take us on a journey.
Summer is not just a name, though: it’s a whole substantial concept.
We went to work on Italian landscapes, taking a look at the earth, the villages, the colours of the scenery, and the materials and sensations created by these scenarios.
Our aim was to transmit the essence of the Mediterranean in a ceramic product, and we hope we’ve succeeded in evoking the sensations awakened by these landscapes.