Milano Design Week
Ephemeral spaces for independent and experimental design.

Gráficos minimalistas con comillas negras estilizadas sobre fondo blanco, símbolo visual de la instalación Bosque Congelado.

Alcova
the space for emerging design

Alcova is the Fuorisalone's avant-garde exhibition dedicated to independent and experimental design. A travelling platform in ephemeral and unconventional spaces that are always cool! Recognised as ‘the space for emerging design’.

This year the Alcova Design District, as christened by the New York Times T Magazine and Wallpaper Magazine, moves to Varedo, from 7 to 13 April. 

FAP per Alcova
Among the experimental design installations
at Villa Bagatti Valsecchi

FAP Ceramiche presents at Alcova the installation entitled Frozen Forest, an immersive and enthralling experience in which unprecedented mirrored ceramic surfaces become a filter between reality and reflection, bringing physical and virtual space into dialogue.

The objective, ambitious and intriguing at the same time, is to harness the decadent charm of Villa Bagatti Valsecchi, an authentic jewel of residential architecture, to bring it inside the installation through games of reflection.

A site-specific intervention in which a unique and unprecedented product will take the form of a Frozen Forest, in dialogue with the space that hosts it, its atmosphere and its light. An experience to be lived.

Collage visual Bosque Congelado: siluetas azules, texturas gélidas y tótems cerámicos reflectantes con efecto degradado.
Tótem cerámico espejado con superficie degradada, expuesto en un entorno luminoso, con reflejos naturales y visitantes al fondo.
Sala histórica con una instalación de columnas cerámicas espejadas con degradado, reflejos de luz dorada y un techo de madera decorado.
Detalle de muestras cerámicas expuestas sobre una base de espejo con la palabra Japandi, superficies texturizadas y reflectantes.
Villa histórica con césped y estanque reflectante, con una instalación esférica roja en el centro, frente a la fachada.

A location
fascinating and evocative

Once again this year, Alcova confirms the splendid Villa Bagatti Valsecchi as an exceptional location for the Fuorisalone in Milan. This majestic historic residence, immersed in a vast park, represents one of the most fascinating examples of Lombard neoclassical architecture. Built in the 19th century by the noble Bagatti Valsecchi family, the villa still retains its elegant original layout, with refined decorations, frescoed ceilings and a structure that harmoniously blends art and nature.

An unprecedented
exhibition space

During Alcova, the rooms of the villa are transformed into an unprecedented exhibition space, where the charm of the past dialogues with the most innovative visions of contemporary design. Visitors have the opportunity to explore rooms rich in history, rediscovering the atmosphere of a bygone era while interacting with installations and projects that redefine the concept of living and experiencing space.

Instalación Bosque Congelado: columnas cerámicas espejadas con degradado que reflejan a los visitantes y la luz natural dentro de la sala.
Visitantes entre tótems cerámicos reflectantes con degradados blancos, interiores luminosos y una atmósfera envolvente de Bosque Congelado.
Detalle del folleto naranja Frozen Forest con texto explicativo sobre cerámica con efecto espejo y superficies reflectantes.
Muestra de cerámica decorativa con relieves y reflejos dorados sobre una base de espejo, con la inscripción "Italianità" claramente visible.
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